Creating a Customer Experience Culture Within Your Organization | Take Your Brick & Mortar Shop Online | Setting Up a Business Facebook Page | Perfecting Your Product Packaging Part I | Weathering the Storm: The Business Mindset in Times of Uncertainty | Photoshop Basics | Digital Photography Basics | Perfecting Your Product Packaging Part II | Advanced Digital Photography

Class Descriptions can be Found Below the Calendar!


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TUESDAY, 6/9, 10AM-12PM

“Take Your Brick and Mortar Shop Online”

  • $55 per person for nonmembers/$25 for WREN members/$0 for CDBG grant recipients
  • Recording of live class available for $25 per view
  • Instructor: Thomas Lane

Back by popular demand! Are you ready to reach a wider audience with your products? During this two-hour online workshop, instructor and web development expert Thomas Lane will explore the various methods for selling products online. From setting up a Shopify account to promoting your online shop and utilizing best business practices, this workshop is the perfect kickoff for transitioning from just a brick and mortar store to a whole lot more. *In order to take part in this workshop series, participants must have an existing website and laptop. **Instructor Thomas Lane is available for online 1-on-1 technical assistance for CDBG grant recipients following completion of this workshop series.

Instructor Bio: Bethlehem resident Thomas Lane is a travel and tourism industry expert with more than 13 years of experience in web design and development, SEO (Search Engine Optimization) and Google Ad Words, marketing, digital marketing, and customer service. As digital marketing specialist for the Mount Washington Cog Railway, he designed its user-friendly website with a focus on SEO, custom landing pages, and statistical monitoring using his knowledge of web programming languages such as NODE.JS, JavaScript, CSS & more.

 

WEDNESDAY, 6/10, 6-8PM

“Setting Up a Business Facebook Page”

  • $55 per person for nonmembers/$25 for WREN members/$0 for CDBG grant recipients
  • Recording of live class available for $25 per view
  • Instructor: Julia White

How do you bridge the gap from a personal Facebook page to a Business Facebook? During this two-hour online course, instructor and marketing guru Julia White will show you how to give your page identity and personality from top to bottom. Select a profile and cover photo that makes your business pop, and learn strategies for peak posting (including best day and times to post, tips and tricks to engage your followers, and measuring your success with Facebook Insights).

*In order to take part in this online workshop, participants must already have a pre-existing personal Facebook page.

Instructor Bio: Julia White is a marketing and creative professional with experience helping tourism, nonprofit, and arts and cultural organizations and businesses. In her role as Communication Specialist for Sullivan Creative, she develops and implements clients’ social media plans, email marketing campaigns, and writes copy for a variety of digital marketing materials.

She is actively involved in creating, analyzing, monitoring, and sharing dashboards to gain insights on the performance and metrics of marketing campaigns. Julia thinks of creative and strategic ways for clients to utilize social media platforms and each campaign has specific goals and objectives. Whether it’s a lead generating campaign, or a “feel good” initiative, Julia tailors content to fit design outcomes.

 

THURSDAY, 6/11, 6-8PM

“Perfecting Your Product Packaging, Part I”

  • $55 per person for nonmembers/$25 for WREN members/$0 for CDBG grant recipients
  • Recording of live class available for $25 per view
  • Instructor: James Clattenburg

How you package your product is everything. You have to understand your brand, and elevate it using basic color and typography. You need to embrace the best practices for building on online design platforms, know the ins and outs of different file formats, and identify the difference between great packaging design and others that have missed the mark. But how do you get there? During Part I of this online workshop series, instructor James Clattenburg will show participants how to make magic with their product packaging, all with the help of Moo.com.

*After class wraps up, workshop participants are encouraged to save their new designs and bring them to Part II of the workshop, where a live review process will give you insight into how your packaging translates to the real world.

**A comprehensive class syllabus will be distributed following registration for this course.

Workshop participants should create a free account with these online resources prior to attending class:

Design Platform:

https://www.moo.com/us/

For Graphics:

https://www.freepik.com/home

For Photography:

https://unsplash.com/

Instructor Bio: James is an award-winning Creative/Art Director/Designer & Illustrator with over 20 years of experience in the advertising and marketing business. From tee shirts, to packaging & logos.  Websites, to landing pages & retail promotion, James has experience in almost all areas of Graphic Design.

 

WEDNESDAY, 6/17, 6-8PM

“Weathering the Storm: The Business Mindset in Times of Uncertainty”

  • $55 per person for nonmembers/$25 for WREN members/$0 for CDBG grant recipients
  • Recording of live class available for $25 per view
  • Instructor: Liz Wyman

COVID-19 has made a whole new host of daily challenges for business owners. From furloughing employees to revenue loss to ongoing uncertainty, how do you cope with it all? Forget fight, flight or freeze—now is the time to embrace creative solutions and change the way you approach all of life’s challenges. During this two-hour online workshop, instructor Liz Wyman will introduce participants to the concept of “Mental Fitness.”  Learn the ten types of self-sabotaging thoughts and how to identify them, tap into your five “sage” powers, and embrace a 2-minute daily practice that will flip the switch in your brain from fear to solutions. By building these simple skills, you can change not just your business, but your life.

Instructor Bio:

Liz Wyman is a life coach who helps entrepreneurial women master their mindset so that they can grow their business and do the work they love.

 

THURSDAY, 6/18, 6-7:30PM

“Photoshop Basics”

  • $55 per person for nonmembers/$25 for WREN members/$0 for CDBG grant recipients
  • Recording of live class available for $25 per view
  • Instructor: Thomas Lane

Before you can get into the artistry of Photoshop, you have to know your basics. How do you silhouette an image, or add text? Why do you need a watermark, and how do you drop one into your design? During this 1.5 hour online course, instructor Thomas Lane will cover several beginner-friendly components of Photoshop, including simple retouching techniques that will elevate your photographs from amateur to amazing.

Instructor Bio: Bethlehem resident Thomas Lane is a travel and tourism industry expert with more than 13 years of experience in web design and development, SEO (Search Engine Optimization) and Google Ad Words, marketing, digital marketing, and customer service. As digital marketing specialist for the Mount Washington Cog Railway, he designed its user-friendly website with a focus on SEO, custom landing pages, and statistical monitoring using his knowledge of web programming languages such as NODE.JS, JavaScript, CSS & more.

 

MONDAY, 6/22, 6-8PM

“Digital Photography Basics”

  • $55 per person for nonmembers/$25 for WREN members/$0 for CDBG grant recipients
  • Recording of live class available for $25 per view
  • Instructor: John W. Hession

Join instructor John W. Hession, Photo Editor at New Hampshire Home magazine, for an introductory take on the basics of photography. In this beginner-friendly online course, participants will learn how cameras emulate the eye, explore the tools photographers use, and discover the ways in which digital cameras and iPhones can boost business branding and sales. This course will cover basic settings, shutter speed, F-stops, depth of field, focal length, angle of view, white balance, and when to use a tripod.  In addition, it will introduce students to basic photo editing, how to read a histogram (the “real” light meter built into your camera) and what web designers and magazine art directors need in terms of image size and quality. By the end of this two-hour workshop, participants will come away with a basic understanding of how cameras work and how to process better images for their business.

Instructor Bio: John W. Hession is the Photo Editor at New Hampshire Home magazine.  For the past 30 years he has been a working commercial, advertizing and magazine photographer.  He got his start at 17 magazine and has worked for national clients and magazines since. Over the past 14 years he has trained dozens of interns at New Hampshire Home in all aspects of photography for social media, marketing, advertising and business development.  He brings a strong background in theory and history of photography as well as in-depth knowledge of current trends and capabilities of digital imaging and editing.

 

TUESDAY, 6/23, 6-8PM

“Creating a Customer Experience Culture Within Your Organization”

  • $55 per person for nonmembers/$25 for WREN members/$0 for CDBG grant recipients
  • Recording of live class available for $25 per view
  • Instructor: Kelly Bryer

Back by popular demand! Here in New Hampshire, tourism is a big deal. As the #2 industry in the state, and the #1 industry in the north country, making your business a warm, memorable spot for visitors is an absolute must. While COVID-19 is undoubtedly putting a damper on tourism in the north country, now is the time to get prepared for the eventual influx of tourists. Over the course of this 1.5 hr workshop, Kelly Bryer of Granite State Ambassadors will provide you with proven strategies for creating a top-notch customer experience, every single time. From identifying best customer service practices to pinpointing the unique qualities of your own business, and identifying destination marketing opportunities in your community, this course is designed to provide front-line employees, management, and small business owners with the tools they need to establish a customer experience in any organization.

Instructor Bio: As a developer and presenter for Granite State Ambassador’s front-line volunteer and staff programs, Kelly brings with her extensive marketing and entrepreneurial experience. At the age of 20, Kelly started her first successful business, which was sold 16 years later to an employee who still makes her living off it today. After a short stint working for the county’s economic development council, she founded an award-winning tourism marketing company which she operated full-time for 14 years prior to becoming Granite State Ambassador’s executive director 5 years ago. In that short time, Kelly grew the organization by using grass roots entrepreneurial practices, bringing together industry partners to creating unique educational opportunities that benefited and inspired both businesses and volunteers, and by putting her love of marketing and creating guest experiences to task.

 

THURSDAY, 6/25, 6-8PM

“Perfecting Your Product Packaging Part II”

  • $55 per person for nonmembers/$25 for WREN members/$0 for CDBG grant recipients
  • Recording of live class available for $25 per view
  • Instructor: Jim Clattenburg

In Part II of our online Product Packaging series, instructor James Clattenburg will continue to guide participants through the best practices of packaging design. From a class critique/review of the packaging and labels created in Part I of the series, to a deeper dive into file formats, color and typography to aid in brand elevation, this class will empower amateur designers to take their packaging all the way from design to promotion.  By the end of Part II, participants will be ready to photograph their product mockup for promotional purposes, and even upload/build a Facebook/Instagram post to show off their brand-new packaging.

*Participants should be ready to share the labeling/packaging they designed during “Perfecting Your Product Packaging, Part II”.

**A comprehensive class syllabus will be distributed following registration for this course.

Workshop participants should create a free account with these online resources prior to attending class:

Design Platform:

https://www.moo.com/us/

For Graphics:

https://www.freepik.com/home

For Photography:

https://unsplash.com/

Instructor Bio: James is an award-winning Creative/Art Director/Designer & Illustrator with over 20 years of experience in the advertising and marketing business. From tee shirts, to packaging & logos.  Websites, to landing pages & retail promotion, James has experience in almost all areas of Graphic Design.

 

MONDAY, 6/29, 6-8PM

“Advanced Digital Photography”

  • $55 per person for nonmembers/$25 for WREN members/$0 for CDBG grant recipients
  • Recording of live class available for $25 per view
  • Instructor: John W. Hession

This course dives deep into all of the little details that lead to outstanding photos for your business.  Whether you plan on using your images for a social media feed, online catalog, or potential advertisements in magazines and brochures, this class will give participants the tools they need to succeed with their photography.  During this two-hour online class, instructor John W. Hession will cover a variety of photography techniques, including the best approaches for products, real estate locations, events, portraits and staff photos, and more, as well as how to photograph sets that make your business come alive on print and online.

* Prior to the start of class, participants should have a basic understanding of photography.

** Participants are requested submit examples of photos that they want to improve on, or which need editing and we will be sharing real time lightroom & photoshop editing of illustrate how business photography goes from ok to great. Please send all photo examples to caitlinf@wrenworks.org.

Instructor Bio: John W. Hession is the Photo Editor at New Hampshire Home magazine.  For the past 30 years he has been a working commercial, advertizing and magazine photographer.  He got his start at 17 magazine and has worked for national clients and magazines since. Over the past 14 years he has trained dozens of interns at New Hampshire Home in all aspects of photography for social media, marketing, advertising and business development.  He brings a strong background in theory and history of photography as well as in-depth knowledge of current trends and capabilities of digital imaging and editing.